Good morning and welcome to my site. Who am I? Well, my name is Andrew and I have worked in public relations for a number of years working for the civil service, local businesses and charities.
Public relations can be key to any companies success (or failure). Knowing what to say and when is the best time can be crucial to maximise the impact or prevent your reputation from being harmed during a crisis. I write press notices/stories, carry out interviews, monitor coverage and evaluate work to ensure the objectives of any campaign are fulfilled.
Getting that localised PR service is important for local companies or larger companies wishing to better engage with Ashford residents. As an Ashford resident I understand the local area and can offer advice best suited for the borough.
Want to get your message across in a way that can be understood by your target audience? It's very easy for a technical person to write the best story or statement to promote a product or explain a situation, but unless this is translated for your target audience the message risks being ineffective. I can help you translate these stories so that your target audience will understand the message.
Evaluation is a big part of what I do - without evaluation you don't know what works and what doesn't. It helps you find your strengths and identify your weaknesses in order to improve and become more efficient. Most importantly, these need to be linked to your corporate objectives to help your company achieve what it wants.
The key to any successful interview is all in the preparation. I can help draft interview briefs for the spokesperson in advance, which are vital tools to help the spokesperson prepare for any interview or public speaking. They contain the agreed key messages and a short Q&A to help them understand what needs to be delivered.
Before any interview I prefer to spend time going over the brief to check that the spokesperson has understood the brief and is prepared for the media or speech.
I can train your staff to handle interviews for both TV and radio on your premesis. The one day course will equip your staff with the skills to deliver media interviews and will include several practice interviews throughout the session.
Sometimes it's not just a one-off training session that's required. Coaching is a less-formal way of helping people fine tune their skills and something I can help out with. I have trained and coached many of the Radio Ashford presenters as well as plenty of staff at Highways England prepare for interviews.
25 June 2017: As I'm working on my third (and final) assignment for the CIPR Diploma in Public Relations, I had the great news today that I've passed the first two assignments. With some valuable feedback on board, I've now got until October to complete the final assignment, which involves creating a management proposal for changing an aspect of how public relations is managed.
15 October 2016: Today I started my CIPR Diploma in Public Relations, a 10 month course delivered by PR Academy. The CIPR is the professional body for public relations practitioners in the UK.